Vyom Bhatia is a 23-year-old founder, storyteller, and Gen Z marketing operator based in Bengaluru. He is the founder of Marty Labs, an agency building super-shareable ads through storytelling and technology, bridging brands with India's Gen Z audience.
His journey began at 17 in Delhi, selling websites to local businesses out of high school. He self-taught Python, machine learning, and data analysis from the internet. Landed ML roles at Koo India and AIcrowd before pivoting into marketing and entrepreneurship.
He co-founded SavaHire (web3 talent sourcing), Get CHAD (AI-powered PR, scaled to ₹7-figure MRR in 3 months, acquired by Tal64), and then Tal64, a startup studio backed by legendary cricketer Zaheer Khan and investor Arun Kumar Mukherjee.
In 2024 he founded Marty Labs, driven by one question: why do people share things on the internet? He is known for making campaigns that spread without looking like ads, proven by the Crocs reel earning organic Hindustan Times coverage with zero PR spend.
A 6.99% engagement rate sits well above the creator median. Comments, saves, and shares drive disproportionate reach on every post.
94.6% English-dominant. India plus a strong English-speaking diaspora across the US, UK, and Canada. A rare bridge between Indian culture and global markets.
Across Red Bull, Bumble Bizz, and Crocs, every paid integration was structured to spread organically. One earned national press without a single rupee of PR spend.
A short, raw reel expressing genuine daily affinity for Red Bull. Zero talking points, just Vyom's voice. The format performs because it reads as a peer recommendation, not a paid post. Red Bull brand affinity already sits at 2.84% among Vyom's likers, making this an organic-feeling fit.
No hard sell. Audience trusts Vyom's taste. Positioning Red Bull as a lifestyle choice, not a sponsor, drove higher completion rates. His ML background gives him algorithmic credibility that pure lifestyle creators lack.
Vyom's team actually tried to hire a copywriter through Bumble Bizz, then documented it. Live product usage turned into a story. No tutorial, no CTA script. Proof-of-product through lived experience. Cited as a standout Gen Z brand integration by MarketingMonk.so.
Entrepreneurially-minded 18 to 34 audience equals a perfect Bumble Bizz demo. The "experiment" format drives comments and saves, not just passive views. Earned coverage in external marketing analysis.
Gifted Crocs to his ex-boss at a wedding. Broke down the logic like a pitch: 91% of non-cash gifts in India go to waste (FT data), Crocs have cult status, are high-signal, and actually get used daily. Hindustan Times covered it organically: "Man gives unique gift to his ex-boss, netizens call him genius." 70+ LinkedIn comments.
Structured like a pitch: data point, insight, counterintuitive punchline. Spread because the reasoning was genuinely interesting. Earned media on top of paid, the dream outcome for any brand.
Ranked by views. Every one of these is shareable in DMs, not just on the feed. Click any thumbnail to watch on Instagram.
Hindustan Times independently discovered and covered Vyom's Crocs reel. "Man gives unique gift to his ex-boss, netizens call him genius." Unsolicited national reach driven purely by content quality.
Invited to present on entrepreneurship, curiosity, and unconventional careers. Talk explores how willingness to deviate from standard paths leads to unexpected success. Published on TEDx Talks YouTube.
One of LinkedIn India's sharpest voices on Gen Z, founder life, and marketing. Built through candid Hinglish writing. Reaches the B2B and brand-decision-maker layer Instagram alone doesn't.
Vyom's content sits at the intersection of entrepreneurship, Gen Z culture, and candid first-person storytelling. He builds in public, speaks in Hinglish, and treats every reel like a thought experiment.
His format is analytical but human: data point, insight, counterintuitive punchline. That's what made the Crocs reel go viral, the Bumble experiment spread, and the 22 LPA reel hit 122K views.
His comment sections read less like fan comments and more like a startup WhatsApp group. High-intent, educated, professionally-minded 18 to 34s who engage, debate, and share.
He understands virality from both sides: as a creator who's cracked the algorithm, and as an operator who's run campaigns for Flipkart, CaratLane (TATA), and Healthify.
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